This young Swansea based quartet, none of which are over 18, play a catchy brand of commercial post indie rock that has a bit of the Muse / Lost Prophets vibe to it, and they play it with a drive and passion few others can match. This debut self released six track mini album is an almost perfect show case for their talent. From the opening chiming guitars on Plastic Hearts, via the anthemic Everything has Gone (Wake Up) with its hook that compels you to yell along and the soft and whimsical Can't Forget Your Love which sounds a little like their compatriots Tiger Please (and I mean that as a compliment - I LOVE Tiger Please) to the epic closer of Left Wing (and Right Wing Are Both Parts Of The Same Bird) every track is an almost perfect mix of driven head bangy bits, guitar synth washes, intelligent lyrics, up lifting choruses and some wonderful mellow moments.
My only real criticism is that I feel they could let go a little more on some of their heavier riff driven moments, especially on the song Tremble - I can't help feel that if they beefed up those moments a few more notches, in the way say Funeral For A Friend do in places, and kept the rest as they do already then they would have some real killer product on their hands. But I'm sure given a bit of time, a bit more experience and an outside producer that will come. After all The Effect are a young band at the start of their careers, and therefore, as good as they are, must still be viewed as a work in progress. And a quick word on the production, which the band did themselves, apart from the above point, they have done a fine job on the whole and should be praised for their efforts.
In short, a great debut from a band, that if there is any justice in the world are set for big things.
For fans of... Tiger Please, Muse, Funeral For A Friend, Lost Prophets.