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14.7.12

The Effect - 'Lioness' (self released) 5/5

I first encountered young Swansea band The Effect a year or so back when they supported my outfit Alien Stash Tin over in Wales and blew us off stage, they had just released their debut ep (reviewed here) and that release proved a big hit with the people of radioland and got a lot of airplay on the BCFM show. Now they are back with this, their second ep release.

Now Lioness kicks off where the bands previous effort 'Everything has Gone' left off. There are seven tracks on off (well five main songs, an intro and a bonus track) and just like the band debut its another fine package of expertly played and produced, catchy as hell, commercial hard rock that shows these guys have a musical maturity well beyond their tender years. Batting firmly off the modern commercial hard edged rock wicket of the likes of Kids In Glass Houses, Lost Prophets, Muse, Funeral For A Friend, Shinedown etc, these lads lay down a fine edgy and angsty sound-scape for the new generation, all huge hooks, massive guitar sounds, pounding rhythms and some truly sublime breakdowns.

Now my only real criticism of the bands previous ep was the fact they lacked a little in the light and shade department, and seamed to hold back in places and never really let themselves rock out. However I'm glad to say that on this one that issue has been addressed. OK they never quite let rip into Funeral For A Friend style post hardcore aggression, but on tracks like Vulture and As The World Came Down they do step the RAWK dial up a few notches, just enough to give the band a bit of quality light and shade, and believe me they are all the better for it.

Highlights? well the whole ep is damn good and highly entertaining, but to select just two fave cuts on mine, we have to single out the title track, which is a glorious angry anthem to teen rebellion that builds from from something fairly quiet and introspective into a huge air punching anthem to die for; and the bonus track True Colours which is a superb slice of modern moshpit friendly commercial hard rock to die for.

At the moment The Effect are local heroes in parts of South Wales and almost unknown elsewhere, but if they can carry on releasing stuff like this I can only see far bigger and better things for these guys in the future. I'll watch their development with interest

Get hold of this ep NOW!!


For fans of.. Muse, Kids In Glass Houses, Shinedown, I Divide, Lost Prophets etc...

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